The Testing Process

  • Design

    Construct multiple versions of your app's design in XCode using the same tools you always have.

  • Upload

    Transfer your designs to Pathmapp's servers.

  • Setup

    Configure a test via the Pathmapp website.

  • Test

    Push your different designs to users instantly.

  • Analyze

    Compare conversion rates with our clear and easy-to-understand statistics.

  • Serve

    After finding the most effective design, get it out to your users instantly and start seeing the benefits right away.

Features

  • Live Configuration

    Dynamically change the designs being served to your users in real-time. This is part of the magic that makes Pathmapp's A/B testing work, but also extremely useful on its own. By changing your live configuration, you can act instantly.

  • Confidence Measurement

    Know that you can trust your test results. Let us crunch the numbers and tell you with certainty which designs perform best. We make sure you don't have to get bogged down in data and can focus on decisions.

  • Segmentation

    Minimize risk. Pathmapp lets you run a test on a subset of your users so that you can identify a winner with just a small sample population before you push your best design to all of your users.

  • A/B/N Testing

    Save time when you have lots of options. Maybe a red button will outperform the blue button you have now. But what about a green button? Or a purple one? Pathmapp lets you try multiple variations in a single test so that you can narrow down to your best design.

Why Pathmapp?

  • Fits your existing workflow
  • Optimize without going through the App Store
  • Change your whole app or just one small piece
  • Test anything that you can change in Xcode's Interface Builder
  • 100% Native iOS code

Feature FAQs

  • How do I get Pathmapp up and running in my app?

    Getting set up is easy and takes about 20 minutes. Simply install our SDK and submit your app to the App Store. Once it's approved, you'll have complete control from the Pathmapp web dashboard.

  • Will Pathmapp have any impact on the speed of my app?

    From day one, Pathmapp was built with user experience performance in mind. Our SDK is engineered to make small, quick requests only when necessary. In a low service area, Pathmapp stores data locally and sends it only when the connection improves.

  • Do I have to resubmit my app everytime I run an A/B test?

    Once the Pathmapp SDK is installed and deployed to your users, you'll never have to resubmit again.

  • Does Pathmapp work alongside of other analytic platforms such as Google Analytics or Flurry?

    Yes. Pathmapp was built to work in conjunction with all the traditional analytic platforms. If you're using Google Analytics, you'll want to check out this page of our documentation.